Краткое содержание «Всегда ваш клиент. Как добиться лояльности, решая проблемы клиентов за один шаг»

"Effortless Experience: Conquering Customer Loyalty in a Few Simple Steps" In "Effortless Experience", customer service experts Matthew Dixon, Nick Toman, and Rick Delisi reveal the secret to making customers happy without exerting monumental efforts. Drawing from the real-life story of a family's unforgettable experience at the Ritz-Carlton hotel, the authors argue that too often, employees spend excessive time and energy to satisfy individual customers, neglecting others in the process. They offer a revolutionary approach that requires just a few steps to ensure customer satisfaction. But do you really need customer loyalty? The authors argue that if you offer a unique product or exclusive service unmatched in the market, loyalty may not be crucial. However, for the majority of companies, loyalty is essential. This book provides invaluable insights and strategies to foster customer loyalty and exceed their expectations without overwhelming your staff or resources.