Краткое содержание «Kind regards. Деловая переписка на английском языке»

"Executive Guide to E-mail Correspondence: How to Write Effective Business Emails in English" In "Executive Guide to E-mail Correspondence," author Don-Michelle Bod, a communication specialist and consultant at IBM Corp., provides valuable insights into the world of business email writing. Unlike the language taught in schools or seen in the press, business emails require a different set of skills, focusing on quick information exchange. Bod's expertise in written communication shines through as she emphasizes the importance of concise and understandable emails. This book offers rules and techniques that can be applied not only to English correspondence but any form of business communication. Readers will learn how to craft professional and coherent emails that effectively convey their message. Key principles, such as formulating the main idea in the first sentence and discussing the subject matter early on, are emphasized. Bod advocates for short paragraphs, which not only appear visually appealing on the screen but also enhance readability. Breaking down the text into manageable sections signals the author's effort in simplifying information. Ideally, each paragraph should consist of no more than three sentences. Including blank lines between paragraphs helps the recipient navigate the text, preventing reader fatigue that often occurs when faced with dense walls of text. These empty spaces allow for better focus and easy identification of crucial details, enabling the reader to navigate through the electronic letter effortlessly. Furthermore, strategically placed headers throughout the email make it user-friendly. They guide the recipient through the text and suggest the order in which to read different sections. Titles such as "Problem," "Analysis," and "Solution," or paired headers like "Assets" / "Liabilities" or "Action" / "Outcome," help the reader comprehend the progression of ideas and facilitate a smooth reading experience. "Executive Guide to E-mail Correspondence" is a must-read for anyone seeking to improve their business email writing skills. Whether a seasoned professional or a novice, this book offers valuable advice and strategies to ensure that your emails are effective, concise, and leave a lasting impression.